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28 sept 2020
3 min.

BBC Brief - Plasmando una idea

En 2018, mientras estudiaba en Kingston University el Master en Industrias Creativas y Economía Creativa, tuvimos una tarea de plasmar y participar de uno de los concursos creativos mas importantes del Reino Unido, el D&AD New Blood Awards. De varios briefs, decidí elegir el de BBC, Go Beyond the Screen (Mas allá de la pantalla). Les dejo un link con el brief por si quieren leerlo. La idea era reimaginar la relación de la marca con sus usuarios utilizando nueva y tecnología e

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Whatever it takes… a trade fair under the snow.

marianappineda

25 abr 2018
2 min.

Whatever it takes… a trade fair under the snow.

For our second Trade Fair we finally were able to have the experience to sell to the public. It was scheduled to be held on a Saturday on Eden Street, the best place in Kingston to be on a weekend. A lot of people go shopping there all day. But this wasn’t any Saturday, it was a snowy day. Heavy snow. But, we were there anyway, at 9am. Ready to sell our product and very proud to show it to the world. As part of our brand strategy we decided to create our stand with recycled c

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marianappineda

25 abr 2018
2 min.

Edamame Pod – Ad

Finally our Edamame Pod was ready to be sold. But we needed to create an advert video to promote our product. After debating what idea we should do. We agreed it had to be something simple and easy to do but powerful. We really wanted the people that watched it to have a reaction. We wanted to make people think about the cause more than the product itself. It was more like a feeling. A lot of brands are doing that nowadays. It’s more like having a sense of what you want to sa

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Experiencing the Creative Industries – The Finale

marianappineda

23 abr 2018
8 min.

Experiencing the Creative Industries – The Finale

I feel sad and proud at the same time while recounting my journey through this last stretch of the Masters. When we started this module at the beginning of the year we were told we were going to learn about project management in the creative industries as well as how to work in this field. What we didn’t know was that these months would increase our creative confidence and would give us the boost to make it to the next round: the dissertation. Tom Kelley (2013) from IDEO desc

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marianappineda

19 abr 2018
3 min.

BBC Brief - Plasmando una idea

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marianappineda

12 abr 2018
1 min.

Sustainable materials: Cork Fabric.

As part of our Design Thinking module we had a great class on materials. We had a visitor lecturer James Burchill who taught us a lot about what is out there. It was fun learning about all these kinds of materials that we, mostly, never heard off. We’ve been working on our product Edamame Pod and trying to figure out what materials to use that will make it eco-friendly. Because our main focus is sustainability we wanted to use a completely eco-friendly material. We decided on

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marianappineda

11 abr 2018
3 min.

Apple’s HomePod Ad. Are we creating value or just being creative?

A few weeks ago I saw this advert for Apple’s (new?) HomePod. First, if you haven’t, watch the ad below, titled “Welcome Home”. Okay, it is amazing right? The director behind this is Spike Jonze. You may know him from Adaptation, Being John Malkovich and, one of my favourite movies ever, Her. We can say he is one of the most innovative filmmakers out there. And this is further proof of that. If you watch the behind the scenes, you can see all the practical effects that went i

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Como actual Vice Presidenta de la Academia de Artes y Ciencias Cinematográficas del Paraguay tengo varias responsabilidades. En principio es representar a la Academia de Cine en las áreas donde se requiera y en conjunto con el presidente.

Como Academia de Cine somos el nexo con premios internacionales como los Oscar, Goya y Ariel, por lo cual tenemos la función de elegir al representante por Paraguay cada año.

Además realizamos diversas actividades para promover el cine a nivel local como internacional.

Mariana P. Pineda

Consultora de Industrias Creativas

Productora Audiovisual

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